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  1. Business Intelligence (BI) reporting analyses can be performed using ________ .

  2. A.

     standard SQL only

    B.

     extensions to SQL only

    C.

     OLAP only

    D.

     both standard SQL and extensions to SQL

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  3. We have been given access to the company's operational data, and have been asked to produce a report. We discover that some of the data we need are in an SQL server database while other needed data are in a separate Oracle database. This is an example of ________ .

  4. A.

     dirty data

    B.

     inconsistent data

    C.

     non-integrated data

    D.

     a "wrong format" problem

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  5. The reports generated by a reporting system are usually not delivered in which of the following media?

  6. A.

     Web portal

    B.

     Commercial courier service

    C.

     Digital dashboard

    D.

     E-Mail

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  7. Data mining applications are used accomplish which of the following tasks?

  8. A.

     Process transactions only

    B.

     Do RFM analysis only

    C.

     Do what-if analysis only

    D.

     Do both RFM and what-if analysis

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  9. Which of the following is an unsupervised data mining technique?

  10. A.

     Cluster analysis only

    B.

     Regression Analysis only

    C.

     RFM Analysis only

    D.

     Both Regression Analysis and RFM Analysis

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  11. In OLAP, we are interested in ________ .

  12. A.

     levels only

    B.

     dimensions only

    C.

     measures only

    D.

     measures and dimensions

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  13. Which of the following is not a reason that operational data are difficult to read?

  14. A.

     Non-duplicated data

    B.

     Dirty data

    C.

     Missing values

    D.

     Non-integrated data

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  15. We have Market Basket data for 1,000 rental transactions at a Video Store. There are four videos for rent -- Video A, Video B, Video C and Video D. The probability that Video D will be rented given that Video C has been rented is known as ________ .

  16. A.

     the basic probability

    B.

     support

    C.

     lift

    D.

     confidence

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  17. One popular classification technique in Business Intelligence (BI) reporting is ________ .

  18. A.

     cluster analysis only

    B.

     regression analysis only

    C.

     RFM analysis only

    D.

     both cluster analysis and regression analysis

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  19. We have done an RFM analysis on our customer data. Mary Jones has a score of "1 1 5". This series means that Mary ________ .

  20. A.

     Has ordered recently, orders frequently, and places a large order when she orders.

    B.

     Hasn't ordered recently, orders infrequently, but places a large order when she orders.

    C.

     Has ordered recently, orders frequently, but doesn't place a large order when she orders

    D.

     Hasn't ordered recently, orders infrequently, and doesn't place a large order when she orders.

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