Directory submission is an off-page SEO technique that helps improve the SEO of your site. It allows you to submit your site to a specific category of a web directory, e.g., if your website talks about heath, you are supposed to submit your site in the health category of a web directory.

You are required to follow the guidelines of a web directory before submitting your site. Some of the popular directory submission sites are www.dmoz.org and www.seofriendly.com and www.directorylisting.com.

Submitting sites to a search directory is used to get backlinks to your website. It is one of the key methods to improve the SEO of a site. The more backlinks you get, the more is the probability that the search engine will index it sooner, compared to when it is not listed. Directory submission is mostly free.

You can also enter a site title, which is different from the URL, containing your keywords. In this way, you can generate anchor text for your site. Furthermore, most of the search directories are ranked higher in the search engine result pages so if you submit your site to such directories, there will be more chances of your website receiving high page rank.

Search engine submission is an off page SEO technique. In this technique, a website is directly submitted to the search engine for indexing and thus to increase its online recognition and visibility. It is an initial step to promote a website and get search engine traffic. A website can be submitted in two ways: one page at a time or the entire site at a time using a webmaster tool.

Press release submission is an off page SEO technique in which you write press releases and submit them to popular PR sites for building backlinks or to increase the online visibility of a website.

A press release generally contains information about events, new products or services of the company. It should be keyword-optimized, factual and informative so that it could engage the readers.

Forum posting is an off page SEO technique. It involves generating quality backlinks by participating in online discussion forums of forum websites. In a forum posting, you can post a new thread as well as reply to old threads in forums to get quality backlinks to your site. Some of the popular forum websites are message boards, discussion groups, discussion forums, bulletin boards and more. So, forum websites are online discussion sites that allow you to participate in online discussion and interact with new users to promote your websites, web pages and more.

RSS feed submission is an off page SEO technique. It refers to the submission of RSS feeds to RSS submission directory sites to improve the SEO of your site. RSS stands for Rich Site Summary and is also known as Really Simple Syndication.

An RSS feed generally contains updated web pages, videos, images, links and more. It is a format to deliver frequently changing web content. The users who find these updates interesting can subscribe your RSS feed to receive timely updates from their favorite websites. Thus, it helps increase traffic to your website.

Guest posting is an off page SEO technique in which you publish your article or post on another person's website or blog. In other words, when you are writing a post for your blog, then your post is a simply a post, but when you write a post on someone else's blog, then your post becomes a guest post and you a guest writer. So, guest posting is a practice of contributing a post to someone else's blog to build authority and links. See the basic steps involved in guest posting:

Google algorithm is a set of rules, codes or commands that enables Google to return search results relevant to the queries made by the users. It is the Google's algorithm that allows it to rank the websites on SERPs on the basis of quality and relevancy. The websites with quality content and relevant information tend to remain at the top of the SERPs.

So, Google is a search engine that is based on a dynamic set of codes called algorithm to provide the most appropriate and relevant search results based on users' queries.

Google Panda is a Google algorithm update. It was primarily introduced in 2011 to reward high-quality websites and diminish the low-quality websites in SERPs. It was initially called "Farmer."

Panda addressed many issues in Google SERPs, such as:

• Thin Content
• Duplicate Content
• Low Authority
• Content Farming
• High ad-to-content ratio
• Low-quality user-generated content (UGC)

Mobilegeddon is a search engine ranking algorithm introduced by Google on 21 April 2015. It was designed to promote mobile-friendly pages in Google's mobile search results. It ranks the websites based on their mobile friendliness, i.e., the mobile-friendly sites are ranked higher than the sites that are not mobile friendly. After this algorithm update, mobile friendliness has become an important factor in ranking the websites in the SERPs.